Sales Letter - Scrivener (Writing Software)

Oct 2023

Any Writer Who is Serious About Their Craft Needs to Get Scrivener NOW!

“If there was a list of the top five greatest apps of all time in the Apple Store it would start with Scrivener and then four other things.”

- Andy Ihnatko, Technology Columnist

In the relentless battle against the blank page, every writer needs a formidable ally. Scrivener is the serious writer’s secret weapon; it's a comprehensive force - your personal army, navy, and air force, all rolled into one powerful suite, ready to annihilate any writing challenge you face.

Picture this: you're staring down the barrel of a daunting writing project deadline. The blank page looms large, an intimidating adversary that taunts with its emptiness. But with Scrivener by your side, you're no longer a solitary soldier in this fight. You command an entire fleet of features designed to outmaneuver writer's block, organize complex ideas, and execute your writing missions with precision.

You pull up your customized template for this type of project, start grabbing your research and organizing your thoughts. Soon an outline takes shape. Now you are ready to get into the nitty gritty of the writing itself - enter focus mode. You can tune out all distractions and write your long form piece in whatever order you choose. Re-arrange entire sections, generatte a/b tests, pull research or testimonials, and more, all from right inside Scrivener.

Scrivener understands the terrain of the writing world. It's equipped with the strategic prowess of an army general, ensuring your ideas are well-organized and your narrative strategy is sound. It navigates the vast oceans of your research like a navy, seamlessly integrating facts and sources into your creative flow. And with the agility of an air force, it swoops in to help you edit, format, and refine your work, ensuring a smooth landing from the first draft to the final piece. Whether a one-writer army or part of a larger team, Scrivener can help turn your creative process into a “just show up and write” endeavor.

As a writer who has marched through the trenches of everything from blog posts to non-fiction books, I've witnessed firsthand how Scrivener turns the tides of war in favor of the writer. It's a tool that empowers you to take command of your creative endeavors, to emerge victorious in the battle against the blank page.

Join the ranks of triumphant writers. Embrace Scrivener, and turn the tide in your favor.

 

The Unseen Force Behind Persuasive Sales Letters

There's a little secret behind every compelling sales letter and piece of direct response copy I create. It's not just about the words I choose or the stories I tell; it's about the tool I use that brings it all together - Scrivener.

I remember the first time I opened Scrivener, it felt like stepping into a commander's seat. Here was a platform that didn't just understand my process but enhanced it. As someone who thrives on structure and efficiency, Scrivener became my go-to for crafting sales letters that resonate with audiences.

My process is meticulous yet fluid. I start with a strong headline, something that grabs attention and sets the tone. Then, I dive into a metaphorical lead, weaving a narrative that hooks the reader emotionally. But the real magic happens in the storytelling.

In Scrivener, I create a detailed personal story, a narrative that doesn't just inform but connects. This story sits at the heart of my copy, surrounded by benefits and body copy, testimonials, and block quotes – all seamlessly intertwined. But Scrivener's flexibility is what truly sets it apart.

I have a unique folder system: References for quick access to crucial data, Swipes for inspiration, and a dedicated Research Folder brimming with insights. The Outline and Focus modes in Scrivener allow me to work non-linearly. I can jump between sections, grab some testimonails or statistics, flesh out the false close with a secondary hook, or refine the guarantee section, all without losing sight of the overall flow.

The true beauty of Scrivener lies in its adaptability. It mirrors my thought process, allowing me to write in any order, to shuffle sections around like puzzle pieces until they fit just right. Whether I'm working on the body copy, sprinkling in testimonials, or crafting that perfect P.S., Scrivener keeps everything organized and accessible.

It's not just a writing tool; it's become the lynchpin of my creative process. It gives me a sense of comfort and I truly look forward to starting each project from one of the templates I created tailored to the way I write. Each sales letter is a journey, and Scrivener is the vehicle that drives it forward, ensuring every piece is coherent, compelling, and complete.

“…This is what working writers need - it does the core stuff well, and doesn’t force extra functions down your throat. I’d thought it was yet another hobby app at first but this is genuinely for working writers with real deadlines and monster workloads.”

- Karen Traviss, Lead writer for Gears of War 3 and a #1 New York Times bestselling novelist.

So, whenever I hit send on a new piece of copy, I know it's not just my skills at play. It's the synergy of my creativity and the power of Scrivener, working together to create something truly effective and engaging.

Maximizing Writing Profits: The Scrivener Advantage

In the dynamic world of writing, time is currency, and quality is king. As a writer navigating this landscape, I've journeyed through various writing tools, from Google Docs to Ulysses. Yet, it was Scrivener that transformed my writing SOPs, offering a unique blend of speed and quality enhancement. This transformation didn't just streamline my workflow; it exponentially increased my hourly rates and overall income.

The core of Scrivener's appeal lies in its comprehensive approach to project management. Unlike conventional word processors, Scrivener isn't just about typing words on a page. It's an ecosystem that organizes, structures, and streamlines the entire writing process. For a professional writer, this means less time spent on organizational tasks and more time dedicated to the actual craft of writing.

“Scrivener has made my writing life so much easier and so much more fun. As I write these words I’m looking at a real cork board attached to my office wall, with real file cards pinned to it, all connected together by lengths of differently coloured wool, and all so that I could keep track of how the plot and the characters flowed through the book I was writing at the time. I don’t need to do it that way any more. Scrivener can do it for me, and the more features, tricks and techniques I find out about, the more I love it. Thanks to Scrivener—my productivity and creativity are so much better now that I don’t have to worry about the actual writing process.”

- Andrew Lane, The author of some twenty books, including the Young Sherlock Holmes series.

Scrivener also shines in its customization capabilities. It allows you to tailor the environment to your specific needs, whether you're writing a novel, a script, a blog post, or a sales letter. This customization extends to everything from the corkboard view for storyboard planning to the outliner for structuring complex documents. By aligning the tool with your personal workflow, you reduce friction, leading to faster turnaround times without sacrificing quality.

One of the most significant time sinks in writing is the constant back-and-forth between the document and research materials. Scrivener addresses this by providing an integrated system where all your research – be it images, PDFs, web pages, or notes – is stored alongside your draft. This accessibility not only speeds up the writing process but ensures that the quality of your output is backed by readily available information.

Every writer knows distractions are the nemesis of productivity. Scrivener's Composition Mode offers a distraction-free environment, enabling you to focus solely on your writing. This focus is crucial when working on intricate projects or tight deadlines. By minimizing distractions, you maintain a high level of writing quality and complete tasks more efficiently, thus increasing your effective hourly rate.

Revisions can be cumbersome, often requiring more time than the initial draft. Scrivener's 'Snapshots' feature allows you to take a snapshot of your document before making changes, making it easy to revert or compare different versions. This streamlined revision process not only saves time but also encourages experimentation, as you're not worried about losing your original work.

Scrivener enables the creation of custom templates for various types of writing projects. These templates standardize your SOPs, ensuring consistency across your work. Whether you're drafting a sales letter, a political speech, or multiple chapters of a book, templates maintain a uniform structure, speeding up the writing process and ensuring a consistent quality level across all your work.

In a world where content needs to be versatile, Scrivener's compile feature is a game-changer. It allows you to format and export your work to various file types and platforms, reducing the need for additional formatting software. This versatility means you can quickly adapt your content for different mediums, increasing your marketability and potential income streams.

From personal experience, the introduction of Scrivener into my writing SOPs had a noticeable impact on my income. By streamlining and templatizing my workflow, I am able to complete projects much faster, and I’ve even shared my templates with some junior writers. The time saved on organizational tasks translated into additional hours for writing, directly impacting my earnings.

Moreover, the quality of my work improved. With all resources at my fingertips, my writing became more informed and nuanced. Having a template and process gave me a new sense of confidence to tackle any project. This increase in quality led to higher client satisfaction and repeat business, further boosting my income.

“Thank you for the excellent and extraordinary work you’ve done on Scrivener; anyone can write a sodding book but it takes cojones to produce a writer’s toolbench like this. Score so far: 1 film outline, 1 chapter of the new book, 2 radio scripts, 1 piece for the Observer, 2 Independent on Sunday op-eds, 3 lectures, and on it goes... Scrivener fills the gap between wild promiscuous note-taking (DevonThink), mapping connections and lines of argument (Tinderbox) and producing the final draft (Mellel). My workflow is now complete. Scrivener has done something unforgiveable: removed my last excuse for idling.”

- Michael Bywater, Journalist and author of Big Babies: Or, Why Can't We Just Grow Up? and Lost Worlds: What Have We Lost and Where Did It Go?

Scrivener is not just a writing tool; it's an investment in your professional growth. By optimizing your SOPs, it not only increases your writing speed but also enhances the quality of your work. As a writer, this dual improvement is crucial. It means you can command higher rates, take on more projects, and ultimately see a significant increase in your income. For any writer serious about their craft and their career, Scrivener is an indispensable ally.

The Professional’s Primary Weapon

“Being a professional writer isn’t about waiting for the Muse, it’s about being able to sit down, day after day, and work. That takes more than creativity and inspiration, it requires craft and process. This is where Scrivener is awesome! Writing itself is the easy bit - building, planning, developing and drafting stories is where the hard work is done. Scrivener brings order to the story chaos in my head.”

- Mike Jones, Award-winning screenwriter and novelist

But wait, there's something more to Scrivener that often goes unnoticed, yet is just as crucial. Beyond its powerful organizational capabilities, Scrivener is also a sanctuary for the creative mind. It's not just a tool for order; it's a partner in the creative journey. In those moments when inspiration does strike, Scrivener's intuitive design ensures that these flashes of brilliance are captured and seamlessly integrated into your existing work. It's like having a vigilant co-author, always ready to accommodate and nurture your creative bursts.

Moreover, Scrivener isn’t just for the solitary phases of writing. It’s a collaborative companion too. Its ability to export to various formats and integrate comments makes it perfect for sharing drafts with editors, publishers, or writing groups. This feature is often overshadowed by its organizing prowess, but it's a game-changer for writers who thrive on feedback and collaborative refinement.

So, while you may have been drawn to Scrivener for its ability to tame the chaos of your creative process, don't overlook its potential to amplify and enrich your writing in ways you hadn't imagined. Scrivener isn't just about bringing order – it's about elevating your entire writing experience, from solitary drafting to collaborative polishing.

Before you decide that Scrivener is the right tool for you, let's take a closer look at how it can transform not just your writing process, but the very quality of your work:

• Comprehensive Organization: Streamlines complex writing projects with its intuitive folder system, making it easy to manage large volumes of text, research, and references.

• Enhanced Focus: Offers a distraction-free writing environment, crucial for maintaining concentration and enhancing productivity.

• Seamless Integration of Research: Keeps all research materials (images, PDFs, links, notes) directly accessible within the project, greatly reducing time spent switching between documents.

• Customizable Templates: Allows for creation of tailor-made templates for different writing formats, ensuring consistency and efficiency in various writing tasks.

• Dynamic Editing Tools: Advanced editing capabilities, including inline annotation and footnotes, facilitate a more refined writing and revision process.

 

• Snapshot Feature: Enables writers to take 'snapshots' before edits, making it easy to revert to previous versions and encouraging risk-free experimentation.

 

• Versatile Compilation Options: Offers robust compilation features for exporting to different file formats, making it easier to adapt content for various platforms.

 

• Storyboarding and Planning Tools: Visual corkboard and outliner views aid in structuring and planning complex narratives or arguments.

 

• Collaborative Features: Simplifies the process of sharing drafts with editors or co-authors, including easy export options and comment integration.

 

• Time-Saving Shortcuts: A plethora of keyboard shortcuts and customizations speed up the writing process, making routine tasks more efficient.

 

• Multi-Document Viewing: Allows for side-by-side viewing of multiple parts of the manuscript, facilitating comparative editing and consistency checks.

 

• Automatic Backups: Offers peace of mind with reliable, customizable backup options, ensuring that work is never lost.

 

• Cross-Platform Compatibility: Available on multiple operating systems (Windows, MacOS, iOS), providing flexibility and accessibility for various users.

So, whether you're a solo professional writer, managing a team of copywriters, coordinating legal documentation, overseeing administrative reports, guiding HR communications, or driving academic research, Scrivener is an indispensable asset. It doesn't just handle the complexities of individual projects; it revolutionizes and streamlines entire workflows.

“I’m a direct response copywriter and have to do a lot of research and organizing to put together a sales piece. I’ve tried all kinds of outliner programs and have the most upgraded standard word processing programs, but only Scrivener seems to do what I need it to do. I can sketch out the pitch in index cards, fill out the related documents with all my research, and then easily jump around in the split screen to reorganize as I write. What’s really important to me is the ability to do this both quickly AND without the fear of crashing. Even though Scrivener is a lot more reasonably priced than other options, it also seems to be a lot more stable. And the auto-save feature is truly in the background (no spinning beach balls!). Great stuff.”

- John Forde, Copywriter and eZine publisher

With its robust suite of tools, Scrivener significantly boosts efficiency and enhances team morale. It transforms the writing process from a solitary endeavor into a collaborative, organized, and highly productive experience. This is more than just a tool; it's a catalyst for productivity and creative excellence, adaptable across various professional landscapes. Experience the Scrivener advantage and see how it can propel your team's capabilities to new heights.

A Revolution for Both Individual and Team Writing

Jonathan Margolis, a respected Financial Times columnist, doesn’t mince words when he says: 'Scrivener is the best writing software program ever.' With its modest price tag of about £30, Scrivener isn't just affordable; it's a treasure trove for anyone writing long documents. It goes beyond the standard fare of writing tools, venturing into realms you might not have even considered possible. Margolis's endorsement underlines Scrivener’s unparalleled capabilities in meeting and exceeding the needs of writers in all genres.

Imagine embarking on any writing project, armed with the confidence that comes from having a suite of tools tailored to your unique process. Picture your ideas not just taking shape but flourishing, as Scrivener turns the daunting task of organization into a seamless, intuitive process. Envision tackling sprawling manuscripts or complex research papers with newfound efficiency and ease, transforming your writing experience from a challenge into a delightful journey of creativity.

Today, for just $59.99, all of Scrivener's innovative features are at your fingertips. This investment does more than just purchase a writing tool; it opens a door to a writing companion that grows and adapts alongside your evolving career. From the first draft to the final polish, Scrivener is there, ensuring that every word you write is supported by its robust functionality.

“Scrivener has been nothing short of a revelation — I mean that quite seriously. It has made the process of writing novels an absolute joy: I no longer struggle and fumble with the mechanics of a word processor. The program disappears from your consciousness — it just works, sort of like how the iPhone just works — and that is the mark of brilliant design. And if you write code as well as novels, as I do, you will instantly recognize the atomic nature of 'scrivenings' and how they can easily be re-arranged, snapped together, joined or split, searched through and compiled. It makes MS Word look like a clunky, bloated Soviet-era nightmare in comparison. You won’t find yourself scrolling up to the Space Station and down to China any longer. I could not even imagine going back to anything else after using the wonder that is Scrivener. If you’re a novelist, just buy it right now, I swear you will thank me. You’ll probably kiss me, even.”

- Mark Jeffrey, Consultant, entrepreneur, and author of the Max Quick series of books and podcast audiobooks.

My confidence in Scrivener's transformative power is based on personal and widespread professional acclaim. But you have the freedom to explore its benefits yourself, without any risk. Dive into the Scrivener experience with a 30-day trial. Use it, test it, and watch it revolutionize your writing. If you find it's not for you, there’s no obligation to purchase at the trial's end. It's that straightforward.

P.S. Remember, if you act now, you also gain access to an exclusive guide, brimming with insider tips and techniques to leverage Scrivener to its full potential. This bonus guide, available for a limited time, is your secret weapon to mastering Scrivener's vast array of features. Don't let this opportunity pass you by. Embrace Scrivener today, and join a community of writers who have found their perfect writing partner.